Mira Cho
Trade marketing strategist
Sequences bilingual launch arcs for electronics + FMCG squads across Seoul corridors.
Collective · prism-trained trade marketers
Motion Hub formed when distributor education kept breaking into disconnected workshops and heroic slide dumps. We knit Shelf Pulse evidence, Partner Sync cadence, and Ops Signal clarity into one operational dialect — still imperfect, always iterating.
Principles
Evidence over applause
Dashboards celebrate volatility honesty — not vanity lifts — so distributor partners trust the storyline.
Education as infrastructure
Lattice modules stack deliberately so mid-quarter hires inherit context without marathon Zoom weeks.
Retail grammar respect
POSM, aisle egress, and humidity realities shape every recommendation — no glossy fantasy renders.
Transparent limits
When data stops, we say so — especially if distributors withhold shipment extracts mid-campaign.
Milestones
2019 · Shelf telemetry prototype
Pilot photography grids inside three Busan hypermarkets proved distributors engage when receipts look like receipts.
2022 · Lattice micro-module beta
Beauty + electronics cohorts validated 90-minute segments · retention climbed versus legacy webinar dumps according to partner surveys.
2025 · Ops Signal connectors
CSV ingest templates standardized across five distributor stacks — fewer mismatched column debates during steering reviews.
Roles online
Eight-person spectrum roster
Haneul Byeon
Retail execution lead
Owns hypermarket audit choreography with humidity-aware capture protocols.
Jae Park
Channel analyst
Blends qualitative captures with shipment deltas for Ops Signal storylines.
Noah Jeong
POSM coordinator
Bridges fabrication vendors with Promo Lab tolerances before ink hits substrate.
Yuri Han
Partner success manager
Coordinates distributor pods through Partner Sync Briefings + lattice coaching.
Yelin Oh
Localization editor
Keeps Korean nuance intact when scripts bounce between brand HQ and field crews.
Sora Kim
Operations planner
Threads Field Atlas Routing with contractor calendars + SLA buffers.
Ian Song
Reporting specialist
Builds Ops Signal cadences so leadership tours rely on one reconciled spine.