Field execution
Field Atlas Routing
Routing intelligence that sequences merchandiser visits against promo-sensitive stores.
Program narrative
Field Atlas Routing blends traffic realities, banner priorities, and staffing calendars into visit lanes that minimize dead time. Merchandisers receive turn-by-turn style agendas with contingency pockets when retailers delay slot openings.
Field merchandising Southeast hubs On-site crews In-flight optimization
Included instrumentation
- Scenario routing for rain-day slowdowns
- Heat-risk alerts for cold-chain adjacent aisles
- Merchandiser skill tagging vs task difficulty
- Live ETA adjustments via secure messaging bot
- Photo proof checkpoints tied to routing stops
- Retailer blackout calendar ingestion
- Daily reconciliation digest for operations planners
Target outcomes
- Higher task completion without stretching overtime caps
- Fewer skipped visits during compressed promo windows
- Cleaner escalations when retailers shift schedules
Responsible partner
Sora Kim
Operations planner focused on third-party field crews.
KRW 6,100,000
Informational allocation · see General Terms
Timeline · Rolling 6-week engagement
Experience-backed commentary
Field Atlas cut duplicate stops near Gangnam — crews noticed before planners did.
Eun · Field ops · Pulse Crew Partners
Package clarifications
It complements existing scheduling tools — we export CSV and webhook feeds rather than replace payroll systems.
Store addresses, visit SLA windows, and anonymized skill tags; no payroll IDs required.
We cannot override union-mandated rest windows — routing respects legal labor constraints.