Promotion planning
Promo Lab Sprint
Rapid prototyping workspace for POSM stacks, seasonal cues, and retailer-ready bundles.
Program narrative
Promo Lab Sprint gathers trade marketers, POSM coordinators, and localization editors inside a sprint room — physical or hybrid — to iterate tangible kits before fabrication. You leave with scaled drawings, material specs, and retailer-specific variants.
Hybrid retail Capital region Workshop intensive Concept validation
Included instrumentation
- Material library with recycled substrate options
- Cut-file exports for domestic fabricators
- Photo-real mock walls with spectrum-accurate proofs
- Legal copy sanity pass against retailer rulebooks
- Pilot kit shipment to two flagship doors
- Measurement playbook for on-site installers
- Budget-ready BOM spreadsheet
Target outcomes
- Fewer rework cycles once fabrication begins
- Earlier identification of retailer choke points
- Sharper storytelling during buyer previews
Responsible partner
Noah Jeong
POSM coordinator with POS fabrication bench experience.
KRW 5,400,000
Informational allocation · see General Terms
Timeline · 12-day sprint window
Experience-backed commentary
Promo Lab Sprint forced decisions on fixture depth before we burned deposit fees.
Rina · Brand manager · Lumen Beauty Collective
Trustpilot
Short quote — loved the mock wall, wanted another half day for fragrance cues.
Hyun in Seoul
Package clarifications
We coordinate vendors but fabrication invoices route through your procurement desk.
Yes — we cap observers at six to keep iteration tight.
Retailer legal sign-off on claims remains your responsibility.