Retail audits
Retail Radar Sweep
Wide-area audit sweep capturing seasonal POS performance across independent retailers.
Program narrative
Retail Radar Sweep mobilizes analysts across clusters of indie doors, pairing structured photography with lightweight qualitative interviews so brands understand nuance beyond numeric syndicated feeds.
Independent retail Southern corridors Field + interviews Mid-campaign sensing
Included instrumentation
- Cluster sampling plans weighted by region importance
- Voice memo interviews encoded with retailer consent
- Macro trend tagging with POS category references
- Heatmaps layered onto city grids
- Priority escalation list for damaged collateral
- Weekend capture option for nightlife venues
- Insight salon with category analyst
Target outcomes
- Nuanced understanding of indie execution realities
- Prioritized fix list for distributor investments
- Better briefing material for regional sales pods
Responsible partner
Jae Park
Channel analyst blending qualitative and quantitative signals.
KRW 3,950,000
Informational allocation · see General Terms
Timeline · 22-day rolling capture
Experience-backed commentary
Retail Radar Sweep surfaced indie chill cabinet gaps our syndicated panel missed entirely.
Seungwoo · Regional insights · Marine Snacks Korea
Client in retail chains — appreciated narrated voice memos, wanted tighter transcripts.
Anonymous retailer liaison
Package clarifications
Only when contracts permit — default reporting anonymizes doors.
We purge raw audio after 45 days unless you request encrypted archival.
We cannot compel retailers to grant interviews — incentives sit with your policy team.