Retail audits
Shelf Pulse Audit Standard
Lane-by-lane shelf integrity checks with distributor-ready evidence packs for Korean hypermarkets.
Program narrative
Motion Hub maps fixture alignment using calibrated photography and dimensional references so channel managers see exactly where activation drift occurs. Field analysts annotate planogram deltas, capture POP conflicts, and bundle retailer-specific commentary that distributor teams can circulate without extra editing cycles.
Modern trade Capital region Hybrid field + desk Pre-launch diagnostics
Included instrumentation
- Photometric shelf grids aligned to partner category ladders
- Heatmapped deviation summary per banner format
- Distributor digest translated into Korean retail terminology
- Escalation hooks for merchandiser callbacks within 48 hours
- Parallel audit lane for seasonal overlays
- Cross-store benchmarking inside the same metro cluster
- Optional Thursday evening executive readout call
Target outcomes
- Shared evidence base for distributor alignment meetings
- Cleaner POSM placement during focused promo windows
- Earlier detection of lane creep before sell-through dips
Responsible partner
Haneul Byeon
Retail execution lead with seven years covering Korean hyper formats.
KRW 2,800,000
Informational allocation · see General Terms
Timeline · 18 business days from kickoff
Experience-backed commentary
The Shelf Pulse grids made our Busan distributor call factual instead of anecdotal — they cited the west aisle overlay shots verbatim.
Minseo · Activation supervisor · Orbit Devices Group
Rating signal · 4
survey
Clear cadence, though we waited two extra days for rain-delayed photos — still worth the structured deck.
Leo Park · Harbor Retail Collective
Package clarifications
No — audits expose operational friction and activation gaps; uplift depends on partner follow-through and category dynamics.
Yes, when retailers permit co-walks; otherwise we live-stream annotated captures through secure channels.
Retailer-owned contractor rework, overnight resets, and legal negotiations with landlords stay outside this package.